Make sure to optimize your videos on Youtube for SEO.
Video ads are also highly effective on social media platforms. Over 20 minutes? In other words, unless we're willing to make a video, we're not going to be above the fold. Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights.
In Q3 of 2019, 66% of video adverts were 30 seconds long, climbing from Q3 2018s 55%, showing that longer ads are being seen as effective. As a result, 57% of marketers now use live video within their strategies. WPBeginner 98% of users say they've watched an explainer video to learn more about a product or service. And SAP got 9m impressions with a video-heavy content marketing campaign. The content quality is very important, but the production quality is not that important. 11. Other types of video content marketing include: Now, lets get to the data on video marketing. Please connect on LinkedIn to receive updates or ask me a question. 6.
Facebook needs to find a way to bring big Youtube stars to its platform.
As with all successful YouTube channels, they had to build their own channel themselves. Email Marketing vs. Social Media: Is There a Clear Winner? This has grown from 78% in 2015, showing that the importance of video is only growing.
Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger. Online videos are particularly of interest to younger demographics with 66% of teens (13-19-year-olds) and 56% of tweens (8-12-year-olds) in the US reporting that they watch videos online every day.
Here are two examples that show the power of video marketing. The solution?
Another good news is that your videos dont have to be perfect.
Are you wondering whether its worth investing more in video marketing? SeedProd Not only that, since Google owns YouTube they love ranking their own site number one for a myriad of keywords. Great read and excellent facts! Happy to help, Guarav. Key takeaway: Theres no need to wonder about the benefits of video marketing for business. I work in the financial marketing space and Im always stressing me importance of video for my clients whether they are b2b or b2c. Ill definitely be subscribing to your site.
Its also worth noting that 22% of B2B organizations are interested in exploring the opportunities provided by podcasting and live streaming, suggesting that there may be opportunities in these areas too.
WPForms For example, give them a better choice in the video content they consume. Give potential customers the way to take the next step. Make sure you use a process that will get you results. They learned that 74% of the total Ad Recall can be achieved already within the first 10 seconds of the video. This has been a full-on video revolution year for marketers. Check out the essential tips and examples of best practices on how to make a product demo video. Video advertising is becoming more and more affordable and widespread. 8. The modern customer wants to see the product in action. Let's have a personal and meaningful conversation. So, if you are serious about content marketing, you must be serious about video, too. All In One SEO In 2017, Wyzowl reported that 75% of consumers decided not to buy a product because the video voiceover annoyed them. Trying to explain a difficult concept? Storytelling will be more important than ever. First things first. Video content is a great tool for learning, but its also super easy to consume. Thanks, Tyrone. Youtube is a great place for independent content creators and brands to build their following. And even your smartphone can make pretty decent videos already. Undoubtedly, video marketing is one of the newest additions to your promotion toolbox. Related Content: 12 Steps to Get Your First 100 YouTube Subscribers. Sources to research the importance of digital marketing in your industry sector Are you investing sufficiently in digital communications?
Animated videos are a perfect combination of entertainment, nostalgia, and simplicity. Thanks for sharing this amazing piece of content. Dreamgrow is reader-supported. After all, vision is our most dominant sense. Well also highlight some of the benefits of video marketing and current and future video trends. Subtitles or on-screen text that convey the message when theres no sound. Consumer preference will lead to video explosion in content marketing. From Q3 of 2013, mobile video views have grown more than 233 percent. I wanted to let you know about our powerful Exit Intent technology that converts abandoning website visitors into email subscribers and customers. Our guide to video marketing will help you grow your business online using video content and video platforms. But B2B-people are people, too. Stop selling and let the people come to you by providing them interesting and useful information. Unleash the power of OptinMonster on your website today! So if already pictures can boost engagement massively, imagine what moving pictures can do to your business. Thats a great way to stand out from competition and get your message across. Video Marketing Can Explain Everything, Bonus Tip 2: Video Is Rocking Email Campaigns, 12 Free Social Media Marketing Courses to Boost Your Skills Now, 17 Easy Tricks How to Write Catchy Titles and Headlines. Your competitive advantage gets double power! Video adoption grows partly because advances in technology but also because it's easy to spread across the globe. Over a third (34%) of marketers are making use of Facebooks live streaming options, creating in-the-moment videos that allow viewers to react in real-time. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online. Make sure you target not only to the eyes but also to the ears of the potential client. 7 Best WordPress LMS Plugins to Build a Killer Online Course, 10 Best Website Builders For Small Businesses Compared, 17 Clever FOMO Marketing Examples to Boost Your Sales, 5+ Best Mailchimp Alternatives to Crush Email Marketing in 2022. This is where video can influence sales in later stages explainer videos, video ads, etc are going to be a critical part of your marketing efforts if the goal is to convert. Book a free personalized 1-2-1 membership consultation today to kickstart your growth. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Thats the highest CTR of all digital ad formats! Not only because everyone's doing it but because video is one of the most versatile and profitable digital marketing tools out there. Youll often see explainer videos on the home page of a website, or on a product or landing page. In terms of the ideal qualities that consumers look for in order for videos to be valuable to their decision-making process, 48% want videos to reflect the specific products and services they own or are interested in. While this shows that video needs to form part of your digital marketing strategy, it also means there will be a lot more competition to deal with. Video content is likely to engage us and ignite emotions. Thus, longer exposure builds trust and signals search engines that your site has good content. This can be done in two ways.
The ROI of video marketing. She prides herself on her ability to make complicated things easier. Videos need to be optimized for specific platforms and different use cases. More than 55% of shoppers use online video. Monetization has a clear solution on Youtube and not on Facebook. If you want to keep up with our posts as theyre published, then follow us on Facebook. Testing in video marketing. Research conducted by BreadNBeyond shows that 81% of businesses use video in their marketing strategy. Check out more posts about video content marketing: _______________ This will lead brands to start thinking strategically about the video.
Key takeaway: More than two-thirds of marketers are using videos for marketing; you cant afford to be left out. Yes, I agreed with you video marketing is the best way to increase the ROI and promoting our services and products. Making marketing videos for your business requires creativity and knowledge of human psychology. 4. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.
Animation, talking heads, actors, CGI. Trust is the foundation of conversions and sales. Although the common feeling is that consumers attention spans are getting shorter, it seems that this isnt the case when it comes to video advertising. This is a 19% increase compared to daily viewing minutes in 2019, which stood at 84. Weve just published a guide to finding images for better conversions that you might find useful. And when we talk about elite people in the audience, YouTubers have become the most powerful social media figure to promote your brand.
So, Facebook Live videos, webinar recordings, and other video material with good enough production quality will work as long as the content itself is engaging. You might still have your doubts.
These video marketing statistics suggest a lot of people are using it. Another issue is how widespread video marketing is. So what is it that makes video so important? In their 2020 report, Wyzowl found: Animotos Social Video Forecast also suggests that 91% of marketers are satisfied with the ROI of video marketing on social media. Jacinda Santora is a writer specializing in eCommerce and growth marketing. According to Impact, marketers believe that video is too time-consuming and complicated to produce. Or maybe you want to learnhow to build an email list for your YouTube channel. But the future has already arrived. Either way, be sure to check out our list of video creation toolsand dont forget to follow us on Twitter, YouTube, and Facebook for more useful guides. 9. When brands are figuring out their approach to video a lot of experimenting needs to take place. Plus, consumers want chatty and informal, remember? Thanks for sharing these Facts and updating me. The Content Marketing Institutes findings are similar. Hear this: the average click-through-rate of video ads is 1.84%. Is video marketing really worth it? We were recently working on our MasterClass reviewand while we have a good chance at ranking above most of the sites in the search results, the top three positions are taken up by a YouTube carousel! Production quality and technical aspects have to be OK but not world class. Here are 8 reasons why you should use video marketing right now. Its definitely worth it, and you dont have to take video marketers word for it, either. Its the content that matters!
This one is really helpful for most of the newbie and the experienced one can also learn some points. Is it really worth to consider using videos for promoting your business? About 68% of people will watch a business video all the way through if its under 1 minute. There was no network backing them or an executive producer coming on board to show them the ropes.
Promotional videos can foster trust as well. And they sure did. 66% of B2C marketers use video marketing. When you consider that only 33% said the same in 2015, it shows that consumer sentiment toward videos is much stronger now.
In fact, 41% of B2B marketers are interested in exploring how videos can be added to their marketing and sales strategies in 2020. By the end, not only will you understand the numbers behind the online video market, but youll have a pretty good idea where to focus your efforts. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Facebook reports that they get more than 8 billion video views daily and newcomer TikTok got an average of 1 million video views per day in its first year. 5. A lot of potential buyers dont want to talk to salespeople. Mobile marketing is vital to your businesss growth, and thats obvious when you look at the research for mobile video marketing. Consumers love watching video on their mobile devices: Lately, it seems like video, especially live video, is becoming a part of every social media site. You dont have to be George Lucas to produce an engaging video that will thrill your target audience. That out of their minds, slightly alcoholic team over at Epic Meal Time were the first to teach me about YouTube marketing. For example, sometimes we need to look at videos without sound. Majority of consumers prefer video content to reading. Tools to Use: 11 Best Instagram Video Editing Tools Compared (Free and Paid). The acceptance of good enough production quality will lead to a massive amount of video content created ad-hoc on platforms like Facebook, Instagram, Twitter, etc. Get started with OptinMonster today and see why 1,000,000+ choose OptinMonster to get more subscribers and customers.
So create fun entertaining videos to encourage social shares. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing gurus worldwide who have helped shape the future of marketing. Studies show that 74% of users who watched an explainer-video about a product or service subsequently bought it. People can read through a list of facts or instructions in an article but present that in a video, and you will lose your audience.
Moovly gives us whopping statistics: Youre 53 times more likely show up first on Google if you have a video embedded on your website. In B2C its almost obvious. IsItWP So, how do consumers respond to video marketing? Create animated videos.
And, 84% of people say theyve been convinced to buy a product or service by watching a brands video. In this article, well share some key video marketing statistics that prove that nows the right time to make your first marketing video. Download our Individual Member Resource Video and YouTube marketing guide. Video can also lead directly to sales. Bring live events to their audience, hold a live Q&A session, interviews with influencers help to engage and build brand awareness. Adding a product video on your landing page can increase conversions by 80%.
And explore the world of interactive videos, to encourage actions even more. We're glad you have chosen to leave a comment.
Better production quality is correlated with more trust, but it cant make up for the lack of substance. However, they may not be effective for every type of business, so it is worth assessing what your competitors are doing and researching what your audience wants. With videos being a great way to share product information, utilizing them throughout the buyer journey can help to further qualify B2B sales leads. Video is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media. First and the more scalable option is to use pre-recorded clips with sales or support people.
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