staples center to be renamed

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No matter what event it has had on its schedule, several celebrities have likely been in attendance. In honor of the NBAs 75th season, the Clippers' City Edition jersey serves as a reminder of the team's past and a nod to its bright future. Because of all the history that has taken place in the arena previously called Staples Center, not everyone has been thrilled with the news. The Athletics Shams Charaniareportsthat Staples Center will officially become Crypto.com Arena starting on December25. Kris Marszalek, Crypto.com co-founder and CEO, said: Known as the Creative Capital of the World, the city of Los Angeles and the people who call it home have always been pioneers, pushing the boundaries and innovating as the undeniable global leaders of culture and entertainment. Expert insights, analysis and smart data help you cut through the noise to spot trends, Charania writes that the dealto rename the arena is believed to be the largest U.S. venue naming rights deal to date.. How terrible does crypto.com arena sound? ", Actor O'Shea Jackson Jr. was also critical of the name change.

Sam Bankman-Fried's exchange FTX snapped up naming rights for the Miami Heat's stadium in a $135 million deal, and bought an ad for the 2022 Super Bowl, in an aggressive marketing campaign. "This partnership represents the fastest-growing cryptocurrency platform and the biggest sports and live entertainment company in the world converging to drive the future of sports and live entertainment as well as the incredible legacy of this arena for decades to come," he said. Banners commemorating the Lakers' 17 NBA titles hang high on the walls above the playing floor, providing what might be the most distinctive interior feature of the building.

Staples Center no longer goes by the name Staples Center., Vanessa Bryant Reminds Lakers Fans of Staples Centers Real Moniker Ahead of Impending Name Change. The 20,000-seat arena has been the Staples Center since it opened in October 1999, with the naming rights owned by the American office-supplies retail company under a 20-year agreement. hide caption. Lingard, Kounde, Zinchenko and more, Pep 'disappointed' with absent players | Neymar links are 'false', Man Utd transfer rumours: Ronaldo 'willing to do anything' to leave, Papers: Man City turn down Neymar in Silva swap deal, Stenson removed from Ryder Cup captaincy ahead of LIV Golf switch, Bassey joins Ajax on five-year deal | Rangers receive club-record fee, Forest in talks to sign Lingard | West Ham awaiting decision, F1's key battles assessed as Hamilton backs Russell to lead Merc, Zinchenko finalising 32m Arsenal move | Pep: His impact at City has been massive. Los Angeles' storied Staples Center sports venue is getting a new name Crypto.com Arena. The Clippers will be short-timers at Crypto.com Arena. "Sports fans are 2x more likely to know about crypto than nonsports fans," FTX CEO Bankman-Fried has said. thetylt beilein A new logo will be unveiled Christmas Day, when the Los Angeles Lakers host the Brooklyn Nets. UPDATED 11:48 a.m. I'm depressed. ", In a later tweet, he added: "It's not that L.A is attached to the name of an office supply store, it's that many of the greatest moments in L.A sports history have occurred in a building we've called Staples Centre for over 20 years. We want to hear from you. Staples Center got so many great memories, just for me as a kid growing up in LA, so many great things have happened in that building, regardless of the name, Westbrook said, per USA Todays LeBron Wire. The 20,000-seat arena has been the Staples Center since it opened in October 1999, with the naming rights owned by the American office-supplies retail company under a 20-year agreement. The name will change when the Lakers host the Brooklyn Nets in the NBAs annual Christmas showcase. The Clippers will be moving into the Intuit Dome for the 2024-25 season. In the news release, they note that AEG was one of the first companies to adopt a greenhouse reduction goal based on the 1.5 C global warming limit recommended by the Intergovernmental Panel on Climate Change, and Crypto.com is committed to becoming carbon negative by the end of 2022. Staples Center will be renamed Crypto.com Arena, under a 20-year naming rights agreement between the cryptocurrency platform and AEG. He wrote on his Twitter: "You've got to be kidding me. Lots of Crypto.com signage and branding, including in the form of a 3,300 sq. The Los Angeles Clippers have yet to hang a banner in the building, but the Kings have won two Stanley Cup titles there, and the Sparks have won three WNBA championships. Located in downtown LA, the 20,000-capacity multi-purpose venue has been known as the STAPLES Center since its opening back in 1999. The historic home of the Los Angeles Lakers and Los Angeles Clippers will have a new name from Christmas Day. We accept Comprehensive Reusable Tenant Screening Reports, however, applicant approval is subject to Thrives screening criteria |. Since its opening, the 'STAPLES Center' has hostedsevenNBA Finalsseries with the Lakers, the2012and2014Stanley CupFinals, threeWNBA Finals, the 2002U.S. In the next few years, people will look back at this moment as the moment when crypto crossed the chasm into the mainstream, Kris Marszalek, who is the CEO of Crypto.com, told the Los Angeles Times. The STAPLES Center has been the home arena for the NBA's Los Angeles Lakers and LA Clippers, the WNBA's Los Angeles Sparks and the NHL's LA Kings. tommy2 girlz Check if your university has an FT membership to read for free. Join half a million readers enjoying Newsweek's free newsletters, Vanessa Bryant Speaks Out Over Staples Center Being Renamed. "This partnership is about the future," Dan Beckerman, AEG's president and CEO, said in a statement. After the announcement, the widow of Bryant, Vanessa Bryant took to her Instagram story to say that the Staples Center was "the house that Kobe built. A statue of Los Angeles Lakers great Kareem Abdul-Jabbar stands outside Staples Center in 2020 in Los Angeles. The company is said to be paying $700million (519m) over a 20-year period to rename the building. And thats whats most important. According to former Los Angeles Times reporter Arash Markazi, Staples, the office supplies company, originally had a 20-year contract to own the buildings naming rights. Founded in 2016, Crypto.com has been on a spending spree across the global sports landscape over the past year. By clicking Sign up, you agree to receive marketing emails from Insider Data is a real-time snapshot *Data is delayed at least 15 minutes. Since first opening in 1999, the venue has served as the home of the Los Angeles Lakers, Clippers, Kings and Sparks. It was also only founded in 2016, proving cryptocurrencys significant growth in popularity in recent years. Both the Staples Center and Crypto.com have been contacted for comment on the name change. The official home of the NBA's Los Angeles Lakers and LA Clippers, the NHL's LA Kings and the WNBA's Los Angeles Sparks will be renamed Dec. 25. He was then seen taking a photo of the Staples Center hallway sign ahead of the name change. No more vacant rooftops and lifeless lounges not here in Capitol Hill. Lakers star Russell Westbrook, on the other hand, is just glad that its the same building. For full press release visit: https://t.co/jWHLBF7YUv pic.twitter.com/Q6OhDTIZu7, STAPLES Center (@STAPLESCenter) November 17, 2021. Starting small forward for the Los Angeles Clippers, Paul George, spoke about the name change in a post-game interview on Tuesday night. Dan Beckerman, CEO of AEG, explained: Its a bit of a match made in heaven, when we think about the type of brands that we like to partner with. AEG and https://t.co/mht717OBXs announce their historic naming rights partnership for one of the worlds most iconic sports and live entertainment venues formerly known as STAPLES Center. Just put the Kobe Statue up we need something to cheer about.". We are not going to call it Crypto.com Arena in a few days. But we hope you decide to come check us out. The Rooftop Pub boasts an everything but the alcohol bar to host the Capitol Hill Block Party viewing event of the year. A person with knowledge of the deal told The Associated Press that Crypto.com is paying $700m over 20 years to rename the building. The Sparks have won three WNBA titles while at the Staples Center, and the Kings won their first two Stanley Cup championships in 2012 and 2014 there, clinching both on home ice. An exterior view of Staples Center in downtown Los Angeles on August 29, 2015 in Los Angeles, California. Complex Media, Inc. All Rights Reserved. But now, you have probably noticed that Staples Center no longer goes by the name Staples Center. The home of the Los Angeles Lakers, Clippers, Sparks, and Kings is now called Crypto.com Arena. A person with knowledge of the deal tells The Associated Press that Crypto.com is paying $700 million over 20 years to rename the building. If you are having difficulty accessing any content on this website, please visit our Accessibility page. The Staples office supply retailer bought the naming rights to the venue which opened in 1999 at the cost of $116 million for 20 years. They will unveil the arena's new logo and branding materials when the Los Angeles Lakers host the Brooklyn Nets on Christmas Day, according to the announcement, and all of its external signage will be replaced by June 2022. These talented players can help teams in a variety of ways, whether it be scoring punch, long-range touch or cleaning up the glass. According to theLA Times,Crypto.com paid upwards of $700 million for the naming rights over the next 20 years.

Staples Center belonged to Shaq and Kobe forever.. We're extremely proud to announce that Staples Center, Los Angeles' most iconic arena is getting a new name: As part of this 20 year partnership, we're also excited to welcome the @Lakers & @LAKings as our newest partners! The multi-purpose arena in Downtown Los Angeles, adjacent to the L.A. Live entertainment complex,is all set for a name change. You know who you are, we're proud to stand by your side in this arena.". In addition to sporting events, more than 76 million have attended concerts, award shows and other high-profile events in the arenas 22-year history. Thats all you can think about.. Got a confidential news tip? The worlds defining voice in music and pop culture: breaking whats new and whats next since 1952.

Its a cryptocurrency platform that has several other sports-related sponsorship deals with the UFC, Montreal Canadians, Philadelphia 76ers, Formula One, and others. NBALeaguePass: Sign up to unlock live out-of-market games (7-day free trial). They're scheduled to open owner Steve Ballmer's $1 billion, 18,000-seat Intuit Dome in Inglewood in 2024 when their Staples Center lease expires. Bryant had his 81-point performance in Staples, led LA to a Game 7 win in the 2010 NBA Finals over the Boston Celtics, and later scored 60 points in his final NBA game ever.

as well as other partner offers and accept our, Registration on or use of this site constitutes acceptance of our. The name change to Crypto.com Arena is set to take place on Christmas day after being bought for $700 million. Our editorial content is not influenced by any commissions we receive. According to The Athletic's Shams Charania, the 'STAPLES Center' will be renamed 'Crypto.com Arena' from Dec. 25, 2021. Crypto.com CEO Kris Marszalek praised those that had supported him and his company over the years on Twitter, despite the heated backlash. Themulti-purposearena, which is currently home to the NBAs Los Angeles Lakers and the Los Angeles Clippers, the WNBAsLos Angeles Sparks, and the NHLs Los Angeles Kings, openedback in 1999. For many, it will be Staples Center forever. Its a bit of a match made in heavenwhen we think about the type of brands that we like to partner with, Dan Beckerman, chief executive at AEG,said. Jacks got amenities youll actually use. Your default site has been set for 7 days, Los Angeles Lakers and Clippers' home arena Staples Center set to be renamed Crypto.com Arena, Staples Center photographed from the night sky in Los Angeles. ET:Vanessa Bryant offered her own reaction to Staples Center being renamed, sharing an image of Kobe Bryant with a crownabove his headalongside the caption, Forever known as the house that Kobe built.. Starting Christmas Day, it will be Crypto.com Arena. COMPLEX participates in various affiliate marketing programs, which means COMPLEX gets paid commissions on purchases made through our links to retailer sites. The Staples Center.". "AEG and Crypto.com not only share a vision about innovation and the future of sports and entertainment, but we also have a shared commitment to our communities where we work and live.". The Staples Center is set to be renamed. Were very excited about partnering with AEG and investing long term in this city, starting with Crypto.com Arena in the heart of downtown, and using our platform in new and creative ways so that cryptocurrency can power the future of world class sports, entertainment and technology for fans in LA and around the world.. The crypto exchange paid more than $700 million for the 20-year naming rights, the LA Times reported. The sports world is becoming increasingly invested in the world of NFTs and cryptocurrency. AEG, the sports and entertainment conglomerate that has majority ownership of the Kings and had a stake in the Lakers until last summer, built the arena that quickly became a famous setting for major events in the U.S. second-largest metropolitan area. "I grew up (with) this being Staples and being the place to play and place to be it's the same location but it's kind of like stripping the history here by calling it something else.. For years, Staples Center has been one of the most popular venues in the NBA and pop culture in general. risks and opportunities. Theyre scheduled to open owner Steve Ballmers $1 billion, 18,000-seat Intuit Dome in Inglewood in 2024 when their Staples Center lease expires. See? Los Angeles Lakers legends Shaquille ONeal and Kobe Bryant opened it in the grandest of ways by winning three NBA championships in its first three years of existence.

Crypto.com is a cryptocurrency platform and exchange headquartered in Singapore. By clicking "Submit", you agree to the Terms and Conditions and Privacy Policy. ESPN and other outlets report that Crypto.com is paying $700 million over 20 years to rename the building, in what is believed to be the richest naming rights deal in sports history. Lakers Fans Arrested Outside Staples Center Following Title Win Celebration, Staples Center Named Best NBA Arena for Vegetarians, Watch JAY-Z Shake Off a Guy Who Got Too Comfortable at Lakers/Clippers Game. Just think of us as this new building thats been here forever. Want every headline right at your fingertips? The rebrand will introduce a 3,300 square foot activation space featuring crypto-centric interactive experiences for sports or music fans attending the arena. Inaugurated on October 17, 1999, then emerging STAPLESInc. paid$100 million for the rights for 10 years. Founded in 2016, Crypto.com has been on a spending spree across the global sports landscape over the past year. It revealed that it would be called Crypto.com Arena starting on Christmas Day. Thank U, Next. But money talks and Crypto.com is reportedly paying $700 million over 20 years in the new agreement, making it the richest deal of its kind, per ESPN. Its believed to be the biggest deal of its kind in history. Its the same location, but its kind of like youre stripping the history here by calling it something else.. ft "activation space" at the building's entrance and "dedicated activation areas" throughout the arena. All Rights Reserved. Get the inside scoop on what traders are talking about delivered daily to your inbox. However, Shaq, who, again, won three titles and became an NBA superstar in Staples Center, is OK with the name change. Sign up for free newsletters and get more CNBC delivered to your inbox. Copyright 2022 Endgame360 Inc. All Rights Reserved. The Clippers will be short-timers at Crypto.com Arena. The name change will occur Dec. 25 and is part of a 20-year agreement that believed to be the largest venue naming rights deal in U.S. history to date, sources tell The Athletic. Along with its sports tenants, the arena has hosted 19 Grammy Awards ceremonies, three NBA All-Star Games, two NHL All-Star Games and countless high-profile concerts, performances and important public events, including memorials for Michael Jackson, Nipsey Hussle and Kobe Bryant. 2022 CNBC LLC. Highlighting the most impressive individual performances from NBA 2K23 Summer League. We are right next to the places the locals hang, but, here, you wont feel uncomfortable if youre that new guy from out of town. Youll love it here, we promise. In addition to hosting, Curry is nominated for 3 individual awards: best mens athlete, best record-breaking performance and best NBA player. According to the Los Angeles Times, the deal between building owners Anschutz Entertainment Group (AEG) and the Singapore-basedcryptocurrencyexchange cost over $700 million. ", Sports commentator and former NFL player George Wrighster III, after hearing the news, simply tweeted: "This feels gross. On December 25, the official home of NBA team Los Angeles Lakers will change its logo and in-arena signage for its face-off with the Brooklyn Nets. The rebrand will be effective from next month. The Lakers have won six NBA championships during their tenure in the cavernous arena, including three straight in its first three years of operation. Los Angeles' Staples Center sports venue home to the Lakers, Clippers, Kings and Sparks will be renamed Crypto.com Arena. An exterior view of Staples Center in downtown Los Angeles on August 29, 2015 in Los Angeles. Crypto.com is looking for the most unique branding platform to make a statement and drive adoption, and were looking for an innovative, forward-thinking company to help us chart a course for the future of sports and entertainment events.. A statue of Los Angeles Lakers great Kareem Abdul-Jabbar stands outside Staples Center in 2020 in Los Angeles. 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In total, the Lakers won six titles in Staples Center and hosted several legendary games. It then later agreed to a lifetime deal. Los Angeles Staples Center is getting a name change. The 20,000-seat venue hosts more than 240 events each year and has an especially storied history. After 22 years, Staples Center is getting a new name. The DeVos family will donate to 30 organizations over the next 18 months. Crypto.com, afive-year-old company with over 10 million users and nearly 3,000 employees, is a huge player in the emerging world of Cryptocurrency. The Sparks have won three WNBA titles while at the Staples Center, and the Kings won their first two Stanley Cup championships in 2012 and 2014 there, clinching both on home ice. The Staples Center is set to be renamed. Come inside to our Social Lounge where the Seattle Freeze is just a myth and youll actually want to hang. Beginning December 25, the world-famous sports venue will be renamed Crypto.com Arena. Chris Pizzello/Chris Pizzello/Invision/AP Join over 300,000 Finance professionals who already subscribe to the FT. Then $69 per monthNew customers onlyCancel anytime during your trial. AEG, the sports and entertainment conglomerate that has majority ownership of the Kings and had a stake in the Lakers until last summer, built the arena that quickly became a famous setting for major events in the U.S. second-largest metropolitan area. Weve got the Jackd Fitness Center (we love puns), open 24 hours for whenever you need it. Many have remarked how NBA and Los Angeles Lakers legend Kobe Bryant, who died in early 2020, made the stadium historic. The Staples Center, which has been the home to the Lakers and the Clippers since 1999, will be renamed Crypto.com Arena. The building itself is still the building. AEG and https://t.co/mht717OBXs announce their historic naming rights partnership for one of the worlds most iconic sports and live entertainment venues formerly known as STAPLES Center.

This is just such a brilliant move from the guys at AEG, because the next decade belongs to crypto And this positions L.A. and this particular venue right at the center of it., AEG CEODan Beckerman called the new deal a match made in heaven.Beckerman continued, Crypto.com is looking for the most unique branding platform to make a statement and drive adoption, and were looking for an innovative, forward-thinking company to help us chart a course for the full future of events and sports and entertainment.. He wrote: "WE dedicate this one to everyone who worked tirelessly over the years to bring crypto into the mainstream. One of Los Angeles' most iconic sports and entertainment venues is rebranding after two decades. Crypto.com has also signed with LA Lakers and LA Kings as their official crypto partner. Transfer Centre LIVE! NBA.com is part of Warner Media, LLCs Turner Sports & Entertainment Digital Network, NBA signs deal to play preseason games in Abu Dhabi, Magic announce plan to grant $3M to nonprofits, Los Angeles Lakers: from innovation to tradition, Korver returns to Hawks in new front office role, Hornets' Bridges facing 3 domestic violence charges, Top 20 stat lines from NBA 2K23 Summer League, Curry steps out of comfort zone as ESPYS host. Im glad theyre taking the name of the Staples Center down, ONeal said on an episodeof The Big Podcast with Shaq. Kacey Musgraves, The Weeknd, Imagine Dragons and more are set to perform there in the coming months. So, what is Crypto.com? The rest of theSTAPLES Center signage is expected to be replaced by Jun. In 2009, STAPLES signed a deal for naming rights in perpetuity, however in 2019, AEG brought back the naming rights for an undisclosed sum. Two preseason games are slated for 2022 as the league continues to expand its global reach. Its believed to be the largest U.S. venue naming rights deal to date. The platform has inked high-visibility sponsorship deals with Formula One, the UFC, Italys Serie A, Paris St-Germain and the NHLs Montreal Canadiens while also purchasing the Philadelphia 76ers uniform sponsorship patch. However, they werent the only LA organization to have success while calling their home arena Staples Center. Three other professional sports teams the NBA's LA Clippers, the NHL's LA Kings and WNBA's Los Angeles Sparks also host their games in the stadium, which has been called the "Staples Center" since it opened in 1999. The venue has also hosted the Grammys, NBA and NHL All-Star games, and multiple memorials for prominent people, including Kobe, Nipsey Hussle, and Michael Jackson. That's thanks to a new agreement between AEG which owns and operates the venue and Singapore-based Crypto.com. Fans will see it but they will only know the home of the Lakers and Kings as the Staples Centre. Get this delivered to your inbox, and more info about our products and services. The Lakers have won six NBA championships during their tenure in the cavernous arena, including three straight in its first three years of operation. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Latest on Crypto.com Arena and the enormous venue-naming rights deal. A Division of NBCUniversal. "In the next few years, people will look back at this moment as the moment when crypto crossed the chasm into the mainstream," Crypto.com CEO Kris Marszalek said, according to the report. In honor of the NBAs 75th season, the jersey acts as a basketball mixtape showcasing the Lakers' excellence from the beginning to present-day. The new name - Crypto.com Arena - will debut when the Los Angeles Lakers host the Brooklyn Nets in one of the NBA's five marquee games on Christmas Day. The former All-Star has been hired as the Hawks' director of player affairs and development. Bridges has been accused of assaulting his girlfriend in front of their two children last month. The downtown Los Angeles home of the NBA's Lakers and Clippers, the NHL's Kings and the WNBA's Sparks will change its name after 22 years of operation, arena owner AEG announced Tuesday night.

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